When a repeatable process is worth it
If you deliver the same type of project (a website, an audit, a campaign) more than two or three times, a pattern already exists, it's worth extracting and reusing, not reinventing every time.
What to extract from previous projects
- The list of typical tasks, as a starting point, not a rigid template.
- The realistic timelines you actually observed, not the optimistic ones estimated at the start.
- What went wrong last time, so it doesn't repeat identically.
How to apply it quickly
A new project can start from the structure of a similar one already delivered, adjusted for the new client's specifics, instead of starting from a blank page.
Bottom line
A repeatable process doesn't mean identical projects, it means not solving the same problems from scratch every time they come back around.